From correlation to causation — measuring ad effectiveness at scale

Seminar | April 17 | 4-5 p.m. | 1011 Evans Hall

 Tamara Greasby, The Trade Desk

 Department of Statistics

Everyone has had that one ad for that one pair of shoes seem to follow them everywhere they go on the internet. Why does that happen? Especially if you already bought the shoes? To make sense of this, it's worth understanding how marketers have historically measured ad effectiveness -- and why the problem is harder than it seems. Beyond improvements in measuring ad effectiveness, this talk with dive into the uniquely statistical problems we face in ad tech and some of the ways we are approaching them.