The Opioid Crisis: Innovative Health Communication Strategies: Health Communication Matters Webinar Series

Lecture | August 30 | 10-11:30 a.m. |  MeetingBurner


 Mark L. O'Brien, JD, Baltimore City Health Department; Jesse Yedinak, MPA, Centers for Epidemiology and Environmental Health Brown University School of Public Health; Armine Kourouyan, MPH, Hollywood, Health & Society USC Annenberg Norman Lear Center

 Center for Public Health Practice & Leadership

Join us for the next event in the Health Communication Matters Webinar Series as we showcase three case studies of innovative health communication strategies being deployed to address the opioid crisis. First, we'll hear from Mark O'Brien, Director of Opioid Overdose Prevention and Treatment at the Baltimore City Health Department. Baltimore City is among the most severely impacted cities in the current national epidemic of opioid addiction and overdose. A city of 620,000 residents, Baltimore City last year suffered 694 overdose deaths, nearly two per day. The city's three-pronged strategy for responding to this public health emergency has been recognized as a national model. Webinar attendees will hear about the scale of the epidemic in Baltimore City and how the city's public health authorities are responding and communicating about the epidemic to save lives.

Next, we'll hear from Jesse Yedinak, project director with the Centers for Epidemiology and Environmental Health at Brown University School of Public Health, who'll highlight the development of Rhode Island's innovative website,, including identifying key audiences, testing messages with target populations, and using visual options to enhance informing. Their strategies have been recognized by CDC, the National Governors Association and others.

In the final presentation, we'll hear from Armine Kourouyan, MPH, Project Manager at Hollywood, Health & Society, USC Annenberg Norman Lear Center. This presentation will cover the functions of Hollywood, Health & Society, a program of the USC Norman Lear Center and explore the ways that entertainment education impacts millions of viewers around the world.

Please join us for an exciting webinar! Register here for this free event:

The Health Communication Matters! Webinar Series helps participants in all walks of public health apply techniques to communicate effectively with consumers, health professionals, disenfranchised communities, and public health peers. It is presented by the Center for Public Health Practice & Leadership (CPHPL) and the American Public Health Association (APHA) Health Communication Working Group.

Have questions about the series? Please email Lisa Peterson, Program Manager, Center for Public Health Practice & Leadership, at

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