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Measuring and Modeling User Interactions, Growth Mechanisms, and Cascades in Online Social Network based Applications

Lecture | February 13 | 12-1 p.m. | Sutardja Dai Hall, 310, Banatao Auditorium

Chen-Nee Chuah, UC Davis

CITRIS (Ctr for Info Technology Research in the Interest of Society)

The growing popularity of Online Social Networks (OSNs) such as Facebook has led to extensive research on OSN friendship graphs. Arguably, however, the worth of an OSN resides in how much *activity* its users generate, rather than simply how connected its users are. It is important to consider general trends in online user engagement, the approaches taken to achieve this engagement, and its effects on the structure of the associated activity graph. We discuss the benefits and shortfalls of our model and its
applicability to OSN-based social gaming applications. We will discuss our on-going work on analyzing the adoption tree (or cascades) of OSN-based applications.

Chen-Nee Chuah is a Professor in the Electrical and Computer Engineering Department at the University of California, Davis. She received her Ph.D. in Electrical Engineering and Computer Sciences from the University of California, Berkeley. Her research interests are in the general area of computer networks and wireless/mobile computing, with emphasis on Internet measurements, network management, anomaly detection, and online social networks.


Free and open to the public, the Research Exchange Seminar Series is a weekly roundtable of presentations and discussions that highlight ways to frame and tackle societal-scale research issues.

All talks may be viewed post-event on our YouTube channel

Webviewing at UC Davis: 1003 Kemper Hall
Webviewing at UC Merced: SE1 138
Webviewing at UC Santa Cruz: SOE E2 Building, Room 595B


Register online.


Available Now: Webcast