What are effective tools to disseminate your research outside academia? In this Berkeley Food Institute workshop series, we will explore ways to engage policymakers, NGO groups, and the media to broaden the audience for your work. Open to faculty, researchers, and graduate students. Join for one session or take the whole series! Lunch provided.
All four sessions will be held at 11:45 AM1:00 PM in 112 Hilgard Hall. RSVP is required for each individual session.
Session 4: Using Social Media for Influencer Engagement
Overview of the role of social media in the social and environmental justice movements and a training on how experts can amplify their work and engage with news cycle topics, reporters, and outlets via social media.
Haven Bourque, Founder, HavenBMedia: Haven Bourque offers communications expertise in service of food systems transformation. In 2010, she founded her Oakland CA-based group, HavenBMedia. The group develops communications strategies that tell powerful stories with a wide scope of proficiencies including messaging and positioning development, media training for PR mastery, and spokesperson development. Haven honed her skills working with major national NGOs focused on food, farming, labor, and ocean conservation, among them FairTrade USA, the Humane Society of the United States, Monterey Bay Aquarium, and the Environmental Defense Fund. She has earned national recognition for developing media training workshops for organizations including Pesticide Action Network, Food Chain Workers Alliance, California Food Policy Council, Anna Lappes Real Food Media Project, FERN News, the Ecological Farming Association, and the Chefs Collaborative. She is a contributing writer to Civil Eats, a Good Food Awards judge, and a member of the Oakland Food Policy Council.