Engineering, Finance, Social Science, and Consequential Thinking—A multi-disciplinary approach to reducing residential earthquake risk in California: CEE Fall Distinguished Lecture

Lecture | October 30 | 5-6 p.m. | Sutardja Dai Hall, Banatao Auditorium

 Janiele Maffei, Chief Mitigation Officer of the California Earthquake Authority

 Civil and Environmental Engineering (CEE)

The California Earthquake Authority (CEA), a not-for-profit, publicly managed and privately funded entity, was created in 1996 by the State of California in the wake of the Northridge earthquake. This unique organization has a public mission to educate Californians about earthquake risk, offer insurance coverage and encourage residents to mitigate these potential risks. Janiele Maffei, CEA’s Chief Mitigation Officer, will describe how her perspective and experience as a structural engineer plays a critical role in achieving CEA’s strategic goals to Educate, Mitigate and Insure. Working with a multi-disciplinary team of professionals and consultants, Ms Maffei manages the Mitigation and Research departments. These efforts include the development of residential seismic retrofit standards, sponsoring building performance studies, and managing a seismic retrofit grant program in the state. With an overarching goal to encourage Californians to act—specifically, mitigate and insure—before the next big one, Ms Maffei will discuss CEA’s multidisciplinary approach and the opportunities to impact behavior change.