Reading Analytics and the Emerging Calculus of Reader Privacy

Seminar | January 27 | 3:10-5 p.m. | 107 South Hall

 Clifford Lynch

 Information, School of

Reading analytics are a relatively new development but are being deployed in many contexts and at a variety of scales. In this presentation, I'll report on work I've been doing over the last few years to understand developments in this area, and the conclusions of a lengthy paper that I've just completed. This will include a discussion of the emergence of new consumers of reading analytics data, including authors, and case studies that include both mass-market ebooks and scholarly journals.