On Social Architecture: Democracy, Design, and New Networks
Lecture | April 23 | 6:30-8 p.m. | Berkeley Art Museum and Pacific Film Archive
Eric McDougall, Creative Strategist. Principle + Founder, Black Ink
Social interactions are our sustenance, yet increasingly we face a well-documented, widespread, and growing crisis of loneliness and anxiety in society and amongst people of all strata. Physical space and software, especially where they intersect, play a significant and disruptive role in shaping our experiences for better or worse. Gatherings at campus venues by provocateurs, neo-fascists, politicians, media figures, and luminaries provoked the theme of this series (Re)Assembly. Social Architecture, a term McDougall adopted, seeks via inquiry and his own work to provoke dialogue and action to forge connections, and drive design strategies that serve to bring people face-to-face and closer together.
Curiosity and a passion for art, music, science, technology, and design permeate Eric McDougalls life. After graduating from U.C. Berkeleys College of Environmental Design, Eric worked in the music industry for 6 years designing shows and serving as a creative director for dozens of global music tours for major artists. Later, Eric started his own company, McDougall, that produced creative marketing projects, product launches, sales, and branding campaigns for nearly every major Silicon Valley tech giant. Eric served a two-year stint as Minister of Cool at social game maker Zynga where he designed Zyngas San Francisco SOMA headquarters, overseeing the companys global brand, driving the companys IPO, and establishing collaborations with major artists that drove billions of impressions. Eric currently heads Black Ink, a design and branding agency in San Francisco that helps CEOs bring creative focus to their vision, including design of branded environments that encourage collaboration and drive cultural transformation. He currently works with a variety of clients designing global retail and workspace environments. Eric served on the board of Berkeleys BAMPFA for 14 years. He also co-founded Disorient, a long-running Burning Man camp, and is an avid surfer who chases swell all around the world.