Lecture | November 6 | 6:30-8 p.m. | Berkeley Art Museum and Pacific Film Archive
Michael Rock, Designer, 2x4, New York
Design has become so elastic it is applied universally from chromosomes to climate change. We design spoons and tables and rooms and houses and computer programs and cities and power grids and national identities and international treaties and defense systems and, when all else fails, military campaigns. If design is anything that is planned and brought to fruition by human ingenuity, weve reached the point where, as Mark Wigley and Beatriz Colomina aptly observe the planet itself has been completely encrusted by design as a geological layer. At the heart of it all is the deeply human desire for coherence. Coherence means simply figuring out how things stick together but since its we who are doing the sticking, the orders we create are a reflection of our own desires. Since there is so much design in the world, and so little un-designed, the coherences we conjure grow to assume the sheen of inevitability. Design solidifies, and naturalizes, things that start off as opinions, stories and traditions and so supplies the form to the fictions by which we live. But while we tend to think that design exists to serve us, the reverse is true: once established its almost impossible think outside the the systems and structures we create to frame our lives.
Michael Rock is a founding partner and creative director 2x4 Inc., a multi-disciplinary design studio in New York City, and Director of the Graphic Architecture Project at the Columbia University Graduate School of Architecture, Planning and Preservation. At 2x4, he leads a wide range of projects for clients such as Nike, Prada, Kanye West, OMA-AMO, Calvin Klein, Target, Vitra, and Harvard Art Museum. Since 1991 he has been Adjunct Professor at the Yale School of Art and in 2016 was appointed Visiting Professor at the Harvard Graduate School of Design. His writing on design has appeared worldwide and he currently is a contributing design critic for the New York Times T Magazine. He is the recipient of the 1999 Rome Prize in design from the American Academy in Rome. In 2006, 2x4 received the National Design Award from the Smithsonian Institution. In 2008, the work of the studio was featured in a 12-month exhibition at MoMA. The catalogue/book "it is what it is" was released in 2010 and book of his writing, interviews and projects titled "Multiple Signatures" was published by Rizzoli in Spring of 2013. @MIcrocritique, an Instagram focused on politics and branding was launched in 2016.
Participating Units: Berkeley Center for New Media; Arts, Technology and Culture Colloquia; Department of Architecture