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Wednesday, September 6, 2017

The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes

Colloquium | September 6 | 12:10-1:15 p.m. | 5101 Tolman Hall

 Clayton Critcher, Associate Professor, Haas School of Business

 Institute of Personality and Social Research

That two individuals can be exposed to the same stimulus and experience it differently speaks to the power of construal. People’s construals are shaped by their idiosyncratic attitudes, belief systems, and personal histories. As a result, simple delights for children often become uninspiring bores for adults. In this talk, I consider whether people can actively try on construals and experience...   More >