How do consumers respond to changes in the information theyre presented with at the point of purchase? Evidence from retail field experiments in the wine category will be presented and discussed during this Homecoming 2017 CNR Faculty Lecture.
Sofia Berto Villas-Boas Ph.D. '02 Professor, Department of Agricultural and Resource Economics Sofia Berto Villas-Boas was born in Portugal. Her research interests include industrial organization, consumer behavior, food policy, and environmental regulation. She is interested on how consumers respond to product characteristics such as nutritional content; and the environmental sustainability of production practices of products.