Tech Talk: Rocket Fuel: Optimizing Online Advertising using AI and Big Data

Information Session: External Relations Group | October 21 | 6:30-8 p.m. | Soda Hall, Wozniak Lounge/430/438

 Electrical Engineering and Computer Sciences (EECS), Rocket Fuel

* Speaker Name & Title - Michael Benisch, Rocket Scientist

* Bio - Michael Benisch is currently directing research and development of AI technology for Rocket Fuel Inc., which bids in billions of internet advertising auctions every day and on behalf of thousands of the world’s leading brands.
He has published more than 25 articles in peer-reviewed journals, conferences, and workshops in the fields of computational game theory, economics, mechanism design, distributed search, automated trading, machine learning, multi-agent simulation, and online privacy.

Before joining Rocket Fuel he co-founded Hg Analytics, LLC, a quantitative financial management company that profitably traded several billions of dollars on open markets. Michael is an honors graduate of Brown University (Computer Science) and earned his Ph.D. from Carnegie Mellon University’s School of Computer Science.

* Abstract of the talk - Rocket Fuel solves problems for thousands of big-brand advertisers. Come hear our scientific team talk about how we use machine learning, optimization, high-performance computing and large-scale data processing to solve some of the biggest and most impactful problems in advertising.

* Raffle Prize : $200 Amazon giftcard