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Design Field Notes

Design Field Notes: Andre Yousefi

Seminar | November 13 | 4-5 p.m. | 220 Jacobs Hall


Jacobs Institute for Design Innovation


About Design Field Notes:
Each informal talk in this pop-up series brings a design practitioner to a Jacobs Hall teaching studio to share ideas, projects, and practices.

About this talk:
Andre Yousefi is co-founder of Lime Lab, acquired in 2012 by the custom product design company, PCH. Today, PCH Lime Lab is the product design engineering division of PCH, and is headquartered at the PCH Innovation Hub in San Francisco, with additional design for manufacturing capabilities in Shenzhen, China. Employing over 100 mechanical and electrical engineers, and product managers, PCH Lime Lab works with the world’s most innovative brands, from Fortune 500 companies to top-tier startups. With a strong expertise in product design engineering and development, PCH Lime Lab guides companies large and small through all phases of product creation: from opportunity, to concept, to design engineering and development, to packaging, manufacturing and the customer out-of-box experience.

Andre has 20 years of experience working with consumer products companies. He is passionate about shipping products, and building a culture with deep appreciation for industrial design. Prior to PCH Lime Lab, Andre managed product development at WET Design. He began his career at IDEO in London, where he was design director, and held design engineering and development roles there and internationally.


All Audiences

All Audiences


jacobsinstitute@berkeley.edu, 510-664-7567