[Peterson Speaker Series] Inspiring Tomorrow's Business Leaders: Clif Bar Co-owners Gary Erickson and Kit Crawford
Panel Discussion | September 13 | 12-1:30 p.m. | Haas School of Business, Spieker Forum, Chou Hall
In 2000, Clif Bar co-owners Gary Erickson and Kit Crawford walked away from a $120 million buyout from a larger food company. Contrary to popular opinion, they were determined to prove Clif Bar could succeednot by selling to the highest bidderbut by inventing a new business model with five bottom lines focused on sustaining the business, its brands, its people, the community and planet. Today Clif Bar & Company remains proudly family and employee owned. With people, planet, and communities in mind, Clif continues to thrive while operating responsibly and influencing other companies to do the same.
Join Gary and Kit for a fireside chat with Haas Social Impact Fellow and food innovator, Will Rosenzweig, as they dive deeper into the company story and reflect on what it means to run a company that doesnt just focus on profits, but also strives to create a healthier, more sustainable world. Gary and Kit will also share details of Clifs new program, the Business with Purpose Scholarship, designed for graduating college seniors who want to pursue a purpose-driven business career.