Brand Training: Strategy and Visual Design
Course | December 7 | 9:30 a.m.-4:30 p.m. | 28 University Hall
Ram Kapoor, Communications & Public Affairs; Hulda Nelson, Communications & Public Affairs
Attend this workshop to understand the strategy behind the development of the Berkeley brand platform. See examples of how to apply the brand guidelines in your daily work. Get hands-on practice with the visual design elements of the brand platform. Work on a sample project (or bring a live one of your own) to create a branded piece with your own unique voice. Participants: Anyone who does communications for programs or initiatives. Ideally, those who have basic design capability or oversight.