Brand YOU: Showcasing Your Unique Value

Lecture | April 22 | 10:30 a.m.-12 p.m. | 204 UC Berkeley Extension (Golden Bear Center)

 Rebecca Andersen, Director of Career Services, UC Berkeley Information School

 UC Berkeley Extension

Does your résumé tell your story? Are your career goals, continuing education, and professional accomplishments reflected on LinkedIn? Are you building and accessing your network effectively? UC Berkeley Extension presents this interactive workshop for mid-career professionals to help you craft your personal brand and develop a strategy with next steps. Whether you are taking courses to make a career change or aiming for a new job, learn how to tell the story of YOU.

In this session, we’ll work on the statements that will connect your experience and the value you bring to the table to your career and job goals. After clarifying your personal brand, we will delve into how to use this tool effectively on LinkedIn, in your résumé, and in networking. You will come away with a draft brand statement as well as practical tips and next steps for your career growth or change.

Bring your résumé and a copy of your Linkedin profile to make the most of the workshop. Seating is limited.


Rebecca Andersen is Director of Career Services at the UC Berkeley Information School. A career changer herself, Rebecca is a popular career workshop leader on-and off-campus and frequently presents to mid-career professionals and career changers. She has also taught at UC Berkeley Extension.

About Cal Day:

April 22 is Cal Day, UC Berkeley's annual open house. The campus welcomes the community, current students, friends and families for a full day of over 400 events—free lectures, performances, tours, concerts and more to showcase the campus and the school's programs. Check the website for a full lineup of events. Public transportation is recommended. Go Bears!

  Register online