Reframing Violence through a Public Health Lens: How We See, Communicate, and Treat it: Health Communication Matters Webinar Series

Lecture | January 25 | 12-1:30 p.m. |  MeetingBurner

 Shannon Cosgrove, Director of Health Policy, Cure Violence; Michael Bakal, Strategic Communications Specialist, Berkeley Media Studies Group; Anne Marks, Executive Director, Youth ALIVE!

 Center for Public Health Practice & Leadership

Join us in the next event in the Health Communications Matters Webinar Series from the Center for Public Health Practice & Leadership, as experts in the field discuss their approaches to communicating gun violence. In the first presentation, Shannon Cosgrove from Cure Violence will share the state of the health approach to violence, the centerpiece of a 2015 meeting of local and national health leaders. Since that meeting, over 100 organizations, including over 30 health departments, have signed on to the Movement towards Violence as a Health Issue. The group has 3 strategies: change the perception away from “bad people, bad places” to violence being a preventable health issue; design a multi-sector framework that integrates evidence-informed health approaches; and increase policies that support and sustain the health approach to violence. Shannon will present the latest findings of national work and suggest talking points for integrating the health approach to violence prevention in local efforts.

Next, Michael Bakal from Berkeley Media Studies Group will highlight how much of the public discourse about violence is shaped by news coverage that focuses on isolated episodes of crime rather than underlying causes and effective solutions. To communicate a public health approach, advocates must become adept at framing violence as a preventable problem that can be addressed at the community as well as individual level. Michael will present findings from BMSG’s recent analysis of news coverage of violence, and will introduce strategies to help advocates and practitioners broaden the conversation about violence to highlight prevention. 

In the final presentation, you’ll hear from Anne Marks from Youth ALIVE! In Oakland, as she discusses how hospital-based violence intervention is a model program for health care systems to provide not just treatment but also effective injury prevention services to communities that are suffering from violence. Anne will describe a model project that integrates health care personnel as part of violence prevention and explain how communities have taken on this public health approach to violence, and offering messaging points to advocates who want to bring this model to their own community.

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